Corporate Communications Strategy and Planning
Corporate communications are a powerful management tool if approached with strategic integrity, alignment and focus. An organisation performing with coherence and its energy focused on a specified goal is far more effective than one that allows confused and inconsistent messages to disseminate from management. Communications is the only vehicle that allows all employees to understand the vision and direction of a company.
Communications also supports management and HR initiatives in equipping personnel with the knowledge and motivation to perform their roles effectively. By aligning strategic messages with those more closely related to the specifics of an individual’s working environment, communications can directly contribute to motivation by providing a coherent frame of reference. When all individuals use the same frame of reference, communication has directly supported the culture of an organisation.
Sustaining motivation becomes increasingly important during periods of change. Communication that creates awareness, understanding, acceptance and motivation to respond positively to the request for change in behaviour, action or attitude greatly increases the chance of business success.
Cornwell’s consultancy approach to corporate communications strategy and planning is founded in a methodology that can be tailored to the individual requirements of each client. Using this approach, our consultants have worked across both the public and private sectors and have experience of a large variety of initiatives at all organisational levels. The approach is structured as follows:
- Identification of purpose (strategic alignment)
- Identification and assessment of stakeholders (stakeholder alignment)
- Cultural and organisational structure assessment (cultural alignment)
- Change management, training plan and ability to sustain change assessment (communication integrated assessment)
- Development of communications strategy
- Development of communications plan
- Development of stakeholder engagement plan
- Development of communication governance (within programme/project and wider community)
- Delivery of communications plan
- Management of stakeholder engagement
- Measuring and monitoring
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