People Management
Project Communications Strategy, Planning and Delivery
Ineffective communications are a significant contributor to the lack of success in more than 65% of failed projects. Despite this statistic, few organisations construct an appropriately integrated project communications strategy.
A programme or project intended to alter behaviour through technology, process or cultural change requires an operational environment where this change is understood, accepted, adopted and sustained. Communications and stakeholder management has been traditionally concerned with creating awareness and acceptance but there is often limited consistency and collaboration between communications and the change management activities focused on the embracing and adoption of change. It is only when all the elements (understanding, acceptance, adoption and sustaining change) are integrated that behaviour is modified.
Cornwell’s consultancy approach to communications strategy, planning and delivery ensures that all the elements are combined in a consistent and progressive manner. Our consultants have considerable experience in working across the public and private sectors and have developed a methodology that can be tailored to the individual requirements of each client:
- Identification of purpose (strategic alignment)
- Identification and assessment of stakeholders (stakeholder alignment)
- Cultural and organisational structure assessment (cultural alignment)
- Change management, training plan and ability to sustain change assessment (communication integrated assessment)
- Development of communications strategy
- Development of communications plan
- Development of stakeholder engagement plan
- Development of communication governance (within programme/project and wider community)
- Delivery of communications plan
- Management of stakeholder engagement
- Measuring and monitoring
For further information please click here to complete an Information Request Form.
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